| 摘要 | 第1-6页 |
| Abstract | 第6-9页 |
| Ⅰ Introduction | 第9-47页 |
| ·The structures | 第10-12页 |
| ·The background-Chinese in Italy | 第12-22页 |
| ·The background-Chinese in Madagascar | 第22-30页 |
| ·Interrelated theories and literature | 第30-42页 |
| ·A focus on the interrelated theories and literature of the Chinese Market | 第35-36页 |
| ·The interrelated travel marketing literature | 第36页 |
| ·Pull Factors in Chinese Market | 第36-37页 |
| ·Internal moderators in Chinese Market | 第37页 |
| ·External moderators in Chinese Market | 第37-38页 |
| ·Destination image and choice | 第38-39页 |
| ·The interrelated travel marketing literature | 第39-42页 |
| ·The main opinion of the paper | 第42-47页 |
| Ⅱ The status of Chinese travel market study | 第47-59页 |
| ·The demand of the chinese travel market | 第47-59页 |
| ·The overall of the chinese demand | 第54-55页 |
| ·A focus on the ADS system | 第55-59页 |
| Ⅲ The travel market in Italy and Madagascar for Chinese people | 第59-74页 |
| ·Survey for Chinese people | 第59-68页 |
| ·The questionnaire | 第59页 |
| ·The sample | 第59-68页 |
| ·Analysis of the survey results | 第68-74页 |
| ·Italy | 第68-70页 |
| ·Madagascar | 第70-74页 |
| Ⅳ A focus on the marketing 4Ps | 第74-83页 |
| ·The segments of Chinese interested in those companies | 第74页 |
| ·Price settings and yield management | 第74-76页 |
| ·Promotion and advertisement | 第76-80页 |
| ·Marketing in tourism and the 7 Ps theory | 第80-83页 |
| Ⅴ Conclusions | 第83-85页 |
| Ⅵ References | 第85-88页 |
| Annexes | 第88-100页 |
| 1. Decalogue for China-friendly hotels | 第88-93页 |
| 2. The Survey | 第93-100页 |
| Acknowledgment | 第100-101页 |
| 卷内备考表 | 第101页 |
