| Chapter One Introduction | 第1-13页 |
| ·Research Motivation and Objectives | 第9-10页 |
| ·Research Significance | 第10-11页 |
| ·Research Method | 第11页 |
| ·Thesis Structure | 第11-13页 |
| Chapter Two Literature Review | 第13-31页 |
| ·Cultural and Cultural Value Dimensions | 第13-19页 |
| ·Definition of Culture | 第13-14页 |
| ·Two Influential Cultural Value Dimension Models. | 第14-19页 |
| ·Hofstede’s Five Dimensions | 第14-16页 |
| ·Fons Trompennars and Charles Hampden-Turrner’s Five Dimensions | 第16-19页 |
| ·Research in Leadership | 第19-28页 |
| ·Early Leadership Theories | 第20-22页 |
| ·Trait Theory | 第20-21页 |
| ·Behavioral Theory | 第21-22页 |
| ·Contingency Theories of Leadership | 第22-23页 |
| ·The Fiedler Theory | 第22页 |
| ·Hersey and Blanchard’s Situational Leadership Theory | 第22页 |
| ·Leadership Participation Model | 第22-23页 |
| ·Path-Goal Theory | 第23页 |
| ·The Latest Development in Leadership Research | 第23-26页 |
| ·Study of Leadership in the Digital World | 第26-28页 |
| ·Culture Implications for Leadership | 第28-31页 |
| Chapter Three Cultural Implications for Chinese and American Leadership | 第31-37页 |
| ·An Overview of Chinese and American Culture | 第31页 |
| ·An Integrated Analysis of Chinese and American Culture | 第31-34页 |
| ·Relationship-based In-group Collectivism vs.Rule-based Cooperative Individulism | 第31-32页 |
| ·Large Power Distance and Ascriprion-oriented Culture vs.Small Power Distance and Achievement-oriented Culture | 第32-33页 |
| ·An Integrated Model of Chinese and American Cultural Dimensions | 第33-34页 |
| ·Cultural Implicaitons for Leadership | 第34-35页 |
| ·Globalization, Modernization and Chinese Character Changes | 第35-37页 |
| Chapter Four Convergent Traits of Chinese and American Internet Elites | 第37-59页 |
| ·An Overview of Internet Development in America and China | 第37-42页 |
| ·Internet in America | 第37-39页 |
| ·Internet in China | 第39-42页 |
| ·Ten Chinese and American Internet Elites | 第42-47页 |
| ·Selecting Criteria and Rationale | 第42-45页 |
| ·Be the Earliest | 第42-43页 |
| ·Be the Fittest | 第43页 |
| ·Be the Richest | 第43页 |
| ·Be the Most Successful | 第43页 |
| ·Be the Most Influential | 第43-45页 |
| ·Ten Internet Elites as Research Subjects | 第45-47页 |
| ·Convergent Traits of Internet Elites | 第47-59页 |
| ·Convergent Personal Attributes | 第47-51页 |
| ·Fairly Young | 第47页 |
| ·Well Educated | 第47页 |
| ·Particularly Professional | 第47-49页 |
| ·Superbly Passionate | 第49-51页 |
| ·Convergent Roles as Effective Leaders | 第51-56页 |
| ·A Leader Taps Innovative Business Model | 第51-52页 |
| ·An Icon Creats Unique Corporate Culture | 第52-54页 |
| ·An Envisioner Sets up the Long-term Goal | 第54-55页 |
| ·An Aspirant Pronounces Incredible Confidence | 第55-56页 |
| ·Reasons for the Convergent Traits | 第56-59页 |
| ·Features of Internet Industry | 第56-57页 |
| ·Chinese Internet Elites as the Young Generation of Leaders | 第57-58页 |
| ·Subtle Change of Chinese Character | 第58-59页 |
| Chapter Five Cultural Implications for Effective Leadership of Internet Elites | 第59-75页 |
| ·Unique Online Pursuit of Chinese Internet Users | 第60-64页 |
| ·On-line Pursuit of Chinese Internet Users | 第60页 |
| ·Mainstream Chinese Internet Users | 第60-63页 |
| ·The Younger Generation Shaping the Unique Chinese Online Pursuit | 第63-64页 |
| ·Case Study | 第64-75页 |
| ·Case One: The Appeal of Native Lanugage in Search Engine Service | 第64-66页 |
| ·Case Profile: Baidu versus Google | 第65页 |
| ·Cultural Implications for Leadership of Li Yanhong and Success of Baidu | 第65-66页 |
| ·Conclusion | 第66页 |
| ·Case Two: The Appeal of Chinese Culture in Online Game Servie | 第66-68页 |
| ·Case Profile: The Ascendance of Shengda Group | 第66-67页 |
| ·Cultural Implications for Success of Online Game Operators | 第67-68页 |
| ·Conclusion | 第68页 |
| ·Case Three: Know the Youth, Get the Wealth | 第68-71页 |
| ·Case Profile: Tencent QQ versus MSN | 第68-69页 |
| ·Cultural Implications for Leadership of Ma Huateng and Success of QQ | 第69-70页 |
| ·Conclusion | 第70-71页 |
| ·Case Four: A Culturally-Sensible Team Always Win | 第71-75页 |
| ·Case Profile: Yahoo! in China versus Taobao of Alibaba | 第71-73页 |
| ·Cultural Implications for the Success of Local Management Team | 第73-74页 |
| ·Conclusion | 第74-75页 |
| Chapter Six Conclusion | 第75-78页 |
| ·Research Summary | 第75-76页 |
| ·Research Limitations | 第76-77页 |
| ·Research Suggestions | 第77-78页 |
| Bibliographies | 第78-82页 |
| Appendix | 第82-83页 |
| Appendix One Ten Hottest American and Chinese Internet Companies Websites | 第82-83页 |
| Appendix Two Three Professional and Authoritative Organizations | 第83页 |
