| 摘要 | 第1-5页 |
| Abstract | 第5-6页 |
| Acknowledgements | 第6-8页 |
| Introduction | 第8-14页 |
| Chapter One Online Relationship Building in the 2008 U.S. Presidential Election | 第14-22页 |
| ·The Internet and Relationship Building | 第14-16页 |
| ·The Internet and Political Campaigns | 第16-17页 |
| ·The New Media and Obama’s Presidential Campaign | 第17-22页 |
| Chapter Two Integration of a Participatory Internet into the Campaign’s Grassroots Organizing Strategy | 第22-32页 |
| ·New Media Team with an Online Strategy | 第22-26页 |
| ·New Tools for the Internet | 第26-30页 |
| ·Internet as Feeder System and Entry Points | 第30-32页 |
| Chapter Three The Advantage of the Internet in Grassroots Mobilization | 第32-49页 |
| ·Enlarged Voters Involvement by Online Supporter-Generated Content | 第33-38页 |
| ·Mutual Trust Building through Online Volunteer Empowerment | 第38-42页 |
| ·Youth Votes Winning | 第42-49页 |
| Conclusion | 第49-52页 |
| Works Cited | 第52-56页 |
