| 摘要 | 第1-5页 |
| Abstract | 第5-7页 |
| Table of Contents | 第7-10页 |
| Chapter One Introduction | 第10-15页 |
| ·Background of the Study | 第11-12页 |
| ·Significance and Purpose of the Study | 第12-14页 |
| ·Significance of the Study | 第12-13页 |
| ·Purpose of the Study | 第13-14页 |
| ·Outline of the Thesis | 第14-15页 |
| Chapter Two Literature Review | 第15-25页 |
| ·Two Folklore Schools and Two Theories | 第15-17页 |
| ·The School of Mythology | 第15页 |
| ·The School of Anthropology | 第15页 |
| ·Collectivism | 第15-16页 |
| ·Individualism | 第16-17页 |
| ·Terms Applied in the Paper | 第17-20页 |
| ·Cultural Integration | 第17-18页 |
| ·Cultural Consciousness | 第18-19页 |
| ·The Dialogue-Pattern Communication | 第19-20页 |
| ·Previous Studies on Traditional Festival Cultures | 第20-25页 |
| ·The Common Ground between Chinese and Western Traditional Festival Cultures | 第21页 |
| ·The Differences of Chinese and Western Traditional Festival Culture12 | 第21-23页 |
| ·Different Forms and Contents | 第22页 |
| ·Different Values | 第22-23页 |
| ·The Protection of Chinese Traditional Festivals | 第23-25页 |
| Chapter Three The Introduction of Origins of Qixi Festival andValentine's Day | 第25-31页 |
| ·Qixi Festival | 第25-27页 |
| ·The Legend | 第25-26页 |
| ·The Customs | 第26-27页 |
| ·Praying for Marriage and Talent | 第26页 |
| ·Praying for Ingenuity | 第26-27页 |
| ·Eating Qiaoguo | 第27页 |
| ·Valentine's Day | 第27-31页 |
| ·The Legend | 第27-28页 |
| ·The Customs | 第28-31页 |
| ·Peeping in the Morning | 第28页 |
| ·Transplanting the Bud | 第28-29页 |
| ·Praying for Love | 第29页 |
| ·Exchanging Gifts | 第29-30页 |
| ·Other Customs | 第30-31页 |
| Chapter Four Comparison between the Two Festivals | 第31-41页 |
| ·Differences in Cultural Backgrounds | 第31-33页 |
| ·Culture of Agriculture and Farming in Qixi Festival | 第31-32页 |
| ·Culture of Christianity in Valentine's Day | 第32-33页 |
| ·Differences in Cultural Content | 第33-34页 |
| ·Diet and Qiqiao as the Main Content in Qixi Festival | 第33-34页 |
| ·Entertainment and Revelry as the Main Content in Valentine's Day | 第34页 |
| ·Differences in Value Orientations | 第34-37页 |
| ·Value of Collectivism in Qixi Festival | 第35页 |
| ·Giving Priority to the Feelings of Peace and Reunion | 第35页 |
| ·Paying Special Attention to Carrying For-ward Morals | 第35页 |
| ·Value of Individualism in Valentine's Day | 第35-37页 |
| ·Attaching Importance to Displaying Individual Character | 第35-36页 |
| ·Giving Priority to Individual Feelings | 第36页 |
| ·Highlighting the Individual Experiences and Feelings | 第36-37页 |
| ·Differences in Cultural Psychology | 第37-41页 |
| ·The Consciousness of Reunion in Qixi Festival | 第37-38页 |
| ·Pursuing the Consciousness of Reunion and Symmetry | 第37页 |
| ·The Story of Herd Boy and Weaving Girl showing the Feature of Reunion | 第37-38页 |
| ·Seeking for Symmetry and Perfection | 第38页 |
| ·The Consciousness of Tragedy in Valentine's Day | 第38-41页 |
| ·The Story in Valentine's Day Reflecting the Tragic Consciousness | 第38-39页 |
| ·The Guilt Culture in Christianity | 第39-41页 |
| Chapter Five The Strategies to Promote Qixi Festival | 第41-52页 |
| ·Reasons that Qixi Festival Is Ignored | 第41-43页 |
| ·Influences of Globalization | 第41-42页 |
| ·Tendency to Conceal Inner Emotions | 第42页 |
| ·Lack of Promotion | 第42页 |
| ·Its Own Limitations | 第42-43页 |
| ·Strategies to Promote Qixi Festival | 第43-52页 |
| ·Establishing Some Principles | 第43-44页 |
| ·Following the Practice of Other Western Festivals | 第44-47页 |
| ·Encouraging Extensive Participation and Valuing Joyful Experiences | 第45页 |
| ·Highlighting National Features and Enriching Cultural Connotation | 第45-46页 |
| ·Innovative Celebrations | 第46页 |
| ·Encouraging the Public to Host the Festival Activities | 第46-47页 |
| ·Adopting Market-Oriented Pattern | 第47页 |
| ·Specific Strategies to Promote Qixi Festival | 第47-52页 |
| ·Individualizing the Festival | 第47-48页 |
| ·Cooperation from Media and Scholars | 第48-49页 |
| ·Raising the Consciousness of the Traditional Chinese Culture | 第49-50页 |
| ·The Government's Participation | 第50-52页 |
| Chapter Six Conclusions | 第52-54页 |
| Bibliography | 第54-55页 |
