| Abstract | 第1-5页 |
| 摘要 | 第5-12页 |
| Chapter1 Introduction | 第12-15页 |
| Chapter2 Relevant Theories of Cultural Trade | 第15-28页 |
| ·Definitions:cultural industry, cultural products and cultural trade | 第15-20页 |
| ·Definition of cultural industry | 第15-17页 |
| ·Definition of cultural trade | 第17-18页 |
| ·Definition and classification of cultural products | 第18-20页 |
| ·Characteristics and functions of Cultural trade | 第20-23页 |
| ·Dual attributes:economic and ideological | 第20-21页 |
| ·Time feature and derivativeness of cultural product line | 第21-22页 |
| ·Covert cultural trade barriers | 第22-23页 |
| ·Related theories | 第23-28页 |
| ·Comparative advantages | 第23-24页 |
| ·Intra-industry trade, theory of demand preference similarity | 第24-25页 |
| ·Cultural discount | 第25-26页 |
| ·The lipstick effect theory | 第26-28页 |
| Chapter3 Situation of Global Cultural Trade before the Financial Crisis | 第28-45页 |
| ·The situation of international cultural trade before the financial crisis | 第28-36页 |
| ·High growth rate in recent years | 第28-29页 |
| ·Giant conglomerates as main participators | 第29-30页 |
| ·Imbalances between regions and countries | 第30-33页 |
| ·Coexistence of liberalism and protectionism | 第33-35页 |
| ·WTO laws as principle legal reference | 第35-36页 |
| ·The situation of China's cultural trade before the financial crisis | 第36-45页 |
| ·Dramatic expansion in the overall size | 第36-37页 |
| ·Increasing share in the world culture trade, while huge segmental deficits exist | 第37-40页 |
| ·A small proportion in China's foreign trade | 第40-42页 |
| ·Narrow export market and monotonous product form | 第42-43页 |
| ·Lack of marketing tool, pillar enterprise and brand product | 第43-45页 |
| Chapter4 Impact of the Current Financial Crisis on InternationalCultural Trade | 第45-50页 |
| ·Background information of the current financial crisis | 第45-46页 |
| ·Impact of the financial crisis on international cultural trade | 第46-50页 |
| ·The conductive pathways of financial crisis on cultural industry | 第46-47页 |
| ·The impact of the financial crisis on the global cultural industries | 第47-50页 |
| Chapter5 Impact of the Financial Crisis on China's Cultural Trade | 第50-61页 |
| ·The overall situation of Chinese cultural industry during the financial crisis | 第50-52页 |
| ·The early-stage influence of the financial crisis | 第50-51页 |
| ·The spreading-stage influence of the financial crisis | 第51-52页 |
| ·The conditions of the cultural sectors during the financial crisis | 第52-56页 |
| ·News publishing and copyright services | 第52-53页 |
| ·Radio, film and television services | 第53-54页 |
| ·Network cultural services | 第54-55页 |
| ·Art business, performing arts and related cultural service | 第55-56页 |
| ·Analysis of threats and opportunities for Chinese cultural industry | 第56-61页 |
| ·The threats for Chinese cultural industry | 第56-57页 |
| ·The opportunities for Chinese cultural industry | 第57-61页 |
| Chapter6 Suggestions for Development of Chinese Cultural Trade in thePost-Crisis Era | 第61-76页 |
| ·Successful experience of foreign countries in times of financial crisis | 第61-65页 |
| ·Successful experience of the USA | 第61-62页 |
| ·Successful experience of South Korea | 第62-63页 |
| ·Analysis of the distinctive advantages for Chinese cultural products | 第63-65页 |
| ·Suggestions to Chinese cultural industry and enterprises | 第65-76页 |
| ·Provide government support and protection for domestic market | 第65-66页 |
| ·Strive for innovations at both industry and enterprise levels | 第66-68页 |
| ·Carry out full-range promotion for cultural trade | 第68-70页 |
| ·Make full use of the traditional Chinese cultural elements | 第70-72页 |
| ·Apply modern marketing tools | 第72-74页 |
| ·Cultivate cross-border enterprises or invest in overseas cultural bases | 第74-76页 |
| Chapter7 Conclusion | 第76-78页 |
| Reference | 第78-81页 |
| Acknowledgement | 第81-83页 |
