| ACKNOWLEDGEMENTS | 第6-7页 |
| ABSTRACT | 第7-8页 |
| 摘要 | 第9-12页 |
| CHAPTER I INTRODUCTION | 第12-17页 |
| 1.1 Research Background | 第12-13页 |
| 1.2 Research Significance | 第13-14页 |
| 1.3 Research Method | 第14-15页 |
| 1.4 Layout of the Thesis | 第15-17页 |
| CHAPTER Ⅱ LITERATURE REVIEW | 第17-23页 |
| 2.1 Studies on Advertisements | 第17-19页 |
| 2.2 Studies on Real Estate Advertisements | 第19-21页 |
| 2.3 Cultural Studies on Real Estate Advertisements | 第21-23页 |
| CHAPTER III THEORETICAL FRAMEWORK | 第23-29页 |
| 3.1 Trompenaars’ Cultural Theory | 第23-24页 |
| 3.2 Hall’s High-context and Low-context | 第24-26页 |
| 3.3“Family”Culture | 第26-29页 |
| CHAPTER Ⅳ SIMILARITES OF SINO-AMERICAN REAL ESTATE ADVERTISEMENTS | 第29-42页 |
| 4.1 The Information Function of Advertisement | 第29-32页 |
| 4.1.1 A Brief Introduction of Information Function | 第29-30页 |
| 4.1.2 The Similar Information Function of Sino-American Real Estate Advertisements | 第30-32页 |
| 4.2 The Social Function of Advertisement | 第32-36页 |
| 4.2.1 A Brief Introduction of Social Function | 第32-34页 |
| 4.2.2 The Similar Social Function of Sino-American Real Estate Advertisements | 第34-36页 |
| 4.3 The Economic Function of Advertisement | 第36-42页 |
| 4.3.1 A Brief Introduction of Economic Function | 第36-37页 |
| 4.3.2 The Similar Economic Function of Sino-American Real Estate Advertisements | 第37-42页 |
| CHAPTER Ⅴ DIFFERENCES OF SINO-AMERICAN REAL ESTATE ADVERTISEMENTS | 第42-67页 |
| 5.1 Communitarianism and Individualism | 第42-52页 |
| 5.1.1 Communitarianism in Chinese Real Estate Advertisements | 第43-47页 |
| 5.1.2 Individualism in American Real Estate Advertisements | 第47-52页 |
| 5.2 Internal-oriented and External-oriented Culture | 第52-56页 |
| 5.2.1 External-oriented Culture in Chinese Real Estate Advertisements | 第53-54页 |
| 5.2.2 Internal-oriented Culture in American Real Estate Advertisements | 第54-56页 |
| 5.3 High-context and Low-context Culture | 第56-63页 |
| 5.3.1 Different Language Expression in Sino-American Real Estate Advertisements | 第57-60页 |
| 5.3.2 Different Perceptive Focus in Sino-American Real Estate Advertisements | 第60-63页 |
| 5.4 The Concept of“Family” | 第63-67页 |
| 5.4.1“Family”Culture in China | 第63-65页 |
| 5.4.2“Family”Culture in Chinese Real Estate Advertisements | 第65-67页 |
| CHAPTER Ⅵ THE REASONS FOR THE DIFFERENCES IN SINO-AMERICAN REAL ESTATE ADVERTISEMENTS | 第67-71页 |
| 6.1 Historical Reasons | 第67-68页 |
| 6.2 Belief Reasons | 第68-71页 |
| CHAPTER Ⅶ CONCLUSION | 第71-75页 |
| 7.1 Findings | 第71-72页 |
| 7.2 Limitations of the Thesis | 第72-73页 |
| 7.3 Suggestions for Further Study | 第73-75页 |
| WORKS CITED | 第75-82页 |
| APPENDIX | 第82-104页 |
