| 摘要 | 第7-8页 |
| ABSTRACT | 第8-9页 |
| CHAPTER 1: INTRODUCTION AND BACKGROUND | 第15-31页 |
| 1.1 Introduction | 第15-16页 |
| 1.2 Statement of the Problem | 第16-18页 |
| 1.2.1 Facebook Use in Botswana | 第17-18页 |
| 1.3 Theoretical Background Literature | 第18-19页 |
| 1.4 Purpose of Study | 第19-21页 |
| 1.4.1 Narcissism and Facebook use | 第20页 |
| 1.4.2 Extraversion and Facebook | 第20-21页 |
| 1.4.3 Self-esteem and Facebook | 第21页 |
| 1.5 Empirical Findings | 第21-30页 |
| 1.5.1 Facebook Use by College Students | 第21-23页 |
| 1.5.2 Narcissism and Facebook Use | 第23-25页 |
| 1.5.2.1 Self- Presentation and Self-Promotion on Facebook | 第24-25页 |
| 1.5.3 Self-Esteem and Facebook Use | 第25-26页 |
| 1.5.4 Extraversion and Facebook Use | 第26-28页 |
| 1.5.5 Subjective- Wellbeing | 第28页 |
| 1.5.7 Conceptual Framework of the Study | 第28-30页 |
| 1.5.7.1 Defining the Variables | 第28-30页 |
| 1.6 Significance of Study | 第30-31页 |
| CHAPTER 2: LITERATURE REVIEW AND EMPIRICAL FINDINGS | 第31-97页 |
| 2.1 Introduction | 第31页 |
| 2.2 Social Networking Sites | 第31-61页 |
| 2.2.1 Facebook | 第34-61页 |
| 2.2.1.1 Background Information on Facebook | 第34-36页 |
| 2.2.1.2 Technical Features of Facebook | 第36-38页 |
| 2.2.1.3 FB Technical Features and their Relationship with Online Social Networking | 第38-44页 |
| 2.2.1.4 The Use of Facebook | 第44-58页 |
| 2.2.1.5 Problematic Use of Facebook | 第58-61页 |
| 2.3 Personality Manifestation on FB use | 第61-76页 |
| 2.3.1 Extraversion | 第62-64页 |
| 2.3.2 Narcissism | 第64-72页 |
| 2.3.2.1 Narcissists on Self-Presentation on Facebook | 第67-68页 |
| 2.3.2.2 Grandiose or Exhibitionism Narcissism | 第68-71页 |
| 2.3.2.3 Why Status Updates Might be Attractive for Narcissists | 第71-72页 |
| 2.3.3 Self-esteem | 第72-76页 |
| 2.4 The Relationship between Self-Esteem, Narcissism and Extraversion | 第76-78页 |
| 2.4.1 Narcissists' Word Use and Esteem Regulation | 第77-78页 |
| 2.5 Psychological Factors Related to the use of FB | 第78-79页 |
| 2.6 Subjective Well-being (SWB) | 第79-86页 |
| 2.6.1 The Need to belong | 第82页 |
| 2.6.2 Relationship Maintenance | 第82-83页 |
| 2.6.3 Signals of Relational Investment | 第83页 |
| 2.6.4 Social Support | 第83-86页 |
| 2.7 Gender Differences in Social Media Use | 第86-87页 |
| 2.8 Reviewing Empirical Studies Related to Personality Traits and Facebook Use | 第87-91页 |
| 2.8.1 Uses and Gratification Theory (Katz & Blumer, 1974) | 第88-91页 |
| 2.8.1.1 Stages of the Uses and Gratifications Theory (U & G Theory) | 第89-91页 |
| 2.9 Summary of Literature Reviewed and Justification of the Study | 第91-92页 |
| 2.10 Research Objectives | 第92页 |
| 2.11 Research Questions | 第92页 |
| 2.12 Research Hypothesis | 第92-93页 |
| 2.13 Overview of Hypothetical Assumptions | 第93-97页 |
| CHAPTER 3: METHODOLOGY AND PROCEDURES | 第97-103页 |
| 3.1 Research Design | 第97-98页 |
| 3.1.1 Rationale for using Facebook use | 第97-98页 |
| 3.1.2 Rationale for Undergraduate Students Sample | 第98页 |
| 3.2 Sampling Method | 第98-99页 |
| 3.2.1 Sampling Size | 第98页 |
| 3.2.2 Sampling Age | 第98-99页 |
| 3.2.3 Sampling Procedure | 第99页 |
| 3.2.4 Sample Setting | 第99页 |
| 3.3 Procedures for Data Collection | 第99-100页 |
| 3.3.1 Screening and Selection | 第99-100页 |
| 3.4 Recruitment of Participants | 第100页 |
| 3.5 Ethical Considerations | 第100-101页 |
| 3.6 Data Analysis Presentation | 第101页 |
| 3.7 Measurements | 第101-103页 |
| 3.7.1 Rosenburg Self-Esteem Scale | 第101页 |
| 3.7.2 Mini International Personality Inventory Pool-Extraversion | 第101页 |
| 3.7.3 Facebook Motivation and Importance Scale | 第101-102页 |
| 3.7.4 Narcissism Personality Inventory-16 | 第102页 |
| 3.7.5 Subjective-Wellbeing Inventory Scale | 第102-103页 |
| CHAPTER 4: DATA ANALYSIS AND INTERPRETATION OF RESULTS | 第103-116页 |
| 4.1 Introduction | 第103-104页 |
| 4.1.2 Interpretation of the Results | 第103-104页 |
| 4.1.2.1 Participants | 第103-104页 |
| 4.2 Relationship between Personality Traits and Facebook Use | 第104-112页 |
| 4.2.1 The Relationship between Narcissism, Extraversion, and Self-Esteem with Facebook Use | 第105-108页 |
| 4.2.1.2 The Influence of Personality Traits on Dimensions of Facebook use | 第107-108页 |
| 4.2.2 Narcissism and Dimensions of Facebook use | 第108-109页 |
| 4.2.3 Extraversion and Dimensions of Facebook use | 第109-111页 |
| 4.2.4 Self-Esteem and Dimensions of Facebook use | 第111-112页 |
| 4.3 The Mediation Effect of Facebook Use on the Relationship between Personality Traits andSubjective-Wellbeing | 第112-116页 |
| 4.3.1 The Mediation Effect of Facebook Use on the Relationship between Narcissism andSubjective-Wellbeing | 第113页 |
| 4.3.2 The Mediation Effect of Facebook Use on the Relationship between Extraversion andSubjective-Wellbeing | 第113-114页 |
| 4.3.3 The Mediation Effect of Facebook Use on the Relationship between Self-Esteem andSubjective-Wellbeing | 第114-116页 |
| Chapter 5 Discussions, Implications, Recommendations and Limitations | 第116-130页 |
| 5.1 Introduction | 第116页 |
| 5.2 Discussions and Implications | 第116-124页 |
| 5.2.1 Narcissism and its Influence on Facebook use | 第116-119页 |
| 5.2.1.1 Narcissism and its Influence on Facebook Personal Importance | 第116-117页 |
| 5.2.1.2 Narcissism and its Influence of Facebook Social Use | 第117-119页 |
| 5.2.1.3 Narcissism and its Influence on Facebook Intensity | 第119页 |
| 5.2.2 Extraversion and its Influence on Facebook Use | 第119-121页 |
| 5.2.2.1 Extraversion and its Influence on Facebook Personal Importance | 第119-120页 |
| 5.2.2.2 Extraversion and its Influence on Facebook Social Use | 第120-121页 |
| 5.2.2.3 Extraversion and its Influence of Facebook Intensity | 第121页 |
| 5.2.3 Self-Esteem and its Influence on Facebook Use | 第121-123页 |
| 5.2.3.1 Self-Esteem and its Influence on Facebook Personal Importance | 第121-122页 |
| 5.2.3.2 Self-Esteem and its Influence on Facebook Social Use | 第122页 |
| 5.2.3.3 Self-Esteem and its Influence on Facebook Intensity | 第122-123页 |
| 5.2.4 Personality Traits and Relationship with Facebook Instrumental Use | 第123-124页 |
| 5.3 Drawing Conclusions from Use and Gratifications Theory Concerning Facebook Usageamong Undergraduate Students | 第124-125页 |
| 5.4 The Role of Personality Traits on Facebook Use and the Impact on Subjective-Wellbeing | 第125-127页 |
| 5.5 Theoretical Implications of the Study | 第127-128页 |
| 5.6 Limitations | 第128页 |
| 5.7 Implications | 第128-129页 |
| 5.8 Recommendations | 第129-130页 |
| Definitions of Terms: | 第130-131页 |
| References | 第131-151页 |
| Appendix A: The Facebook Motivation and Importance Scale | 第151-156页 |
| Appendix B: Narcissism Personality Inventory Scale | 第156-157页 |
| Appendix C: Rosenberg Self-Esteem Scale | 第157-159页 |
| Appendix D: Extraversion Personality Sub-Scale Inventory | 第159-160页 |
| Appendix E: Subjective Wellbeing Inventory Scale | 第160-161页 |
| Appendix 1 | 第161-163页 |
| Appendix 2 | 第163-165页 |
| Appendix 3 | 第165-166页 |
