| ABSTRACT | 第1-7页 |
| 摘要 | 第7-12页 |
| 1 INTRODUCTION | 第12-14页 |
| ·BACKGROUND OF THE STUDY | 第12-13页 |
| ·SIGNIFICANCE OF THE STUDY | 第13页 |
| ·ORGANIZATION OF THE STUDY | 第13-14页 |
| 2 CULTURE AND CULTURAL DIMENSIONS | 第14-18页 |
| ·THE DEFINITION AND CHARACTERISTICS OF CULTURE | 第14-15页 |
| ·MEASURING CULTURAL DIFFERENCES AND CULTURAL DIMENSIONS | 第15-16页 |
| ·DIMENSIONS OF CULTURE IN THE LITERATURE | 第16-18页 |
| 3 RELEVANT CULTURAL DIMENSIONS FOR BUSINESS APPLICATIONS | 第18-31页 |
| ·CHOICE CRITERIA FOR RELEVANT CULTURAL DIMENSIONS | 第19-20页 |
| ·HALL’S HIGH CONTEXT AND LOW CONTEXT DIMENSION | 第20-23页 |
| ·Establishment of the Theory | 第20-21页 |
| ·High Context and Low Context Dimension and Its Connotations | 第21-23页 |
| ·HOFSTEDE’S FIVE CULTURAL DIMENSIONS | 第23-29页 |
| ·Establishment of the Theory | 第23页 |
| ·Five Cultural Dimensions and Their Connotations | 第23-29页 |
| ·TROMPENARRS’SEQUENTIALISM AND SYNCHRONISM DIMENSION | 第29-30页 |
| ·Establishment of the Theory | 第29页 |
| ·Sequentialism and Synchronism and Its Connotations | 第29-30页 |
| ·SUPPORT AND CRITICISM | 第30-31页 |
| 4 CROSS CULTURAL ANALYSIS OF THE WEBSITES DESIGN | 第31-35页 |
| ·CULTURAL DIFFERENCES AND WEBSITES DESIGN | 第31页 |
| ·CROSS CULTURAL ANALYSIS OF WEBSITES DESIGN IN LITERATURE | 第31-35页 |
| ·Cross Cultural Analysis of Websites Design without Cultural Dimensions | 第32页 |
| ·Cross Cultural Analysis of Websites Design with Cultural Dimensions | 第32-35页 |
| 5 A CROSS CULTURAL ANALYSIS FRAMEWORK FOR ANALYZING COMPANY WEBSITES | 第35-64页 |
| ·AIMS AND CONSTRUCTION OF THE FRAMEWORK | 第35-36页 |
| ·WEBSITE ANALYSIS | 第36-61页 |
| ·Appearance Analysis | 第37-58页 |
| ·Contents Analysis | 第58-61页 |
| ·CULTURAL ANALYSIS PART | 第61-62页 |
| ·WEBSITES CULTURAL ANALYSIS MATRIX | 第62-64页 |
| 6 CROSS CULTURAL ANALYSIS OF THE STEEL INDUSTRY WEBSITES FROM US AND CHINA | 第64-87页 |
| ·RESEARCH QUESTIONS | 第64-65页 |
| ·RESEARCH DESIGN | 第65页 |
| ·SAMPLE CHOOSING | 第65-68页 |
| ·Sample Websites List | 第65页 |
| ·Sample Choice Criteria | 第65-68页 |
| ·DATA COLLECTION | 第68页 |
| ·DATA ANALYSIS | 第68-87页 |
| ·Website Analysis Results | 第69-76页 |
| ·Cultural Analysis Results | 第76-80页 |
| ·Websites Cultural Analysis Matrix | 第80-87页 |
| 7 CONCLUSION | 第87-89页 |
| REFERENCES | 第89-96页 |
