| ABSTRACT | 第1-5页 |
| 内容摘要 | 第5-10页 |
| Chapter I Introduction | 第10-15页 |
| ·The Meaning and Purpose of the Theme | 第10-12页 |
| ·The Research Status Quo and Research Trend | 第12-13页 |
| ·The Research Contents and Research Methods | 第13-14页 |
| ·The Possible Innovation and Limitations | 第14-15页 |
| Chapter II The Overview of Trade in Services and Trade in Education Services | 第15-32页 |
| ·Trade in Services and GATS | 第15-23页 |
| ·Some Key Concepts | 第15-16页 |
| ·Sorts of Services | 第16-17页 |
| ·Supply Modes of Services | 第17-18页 |
| ·Horizontal Commitments and Specific Commitments | 第18-19页 |
| ·Key Elements and Rules of GATS | 第19-23页 |
| ·The Description of Trade in Education Services | 第23-32页 |
| ·Categories of Education Services | 第23-25页 |
| ·Supply Modes of Trade in Education | 第25-27页 |
| ·Characteristics of Trade in Education | 第27-29页 |
| ·WTO Members' General Commitments to Trade in Education Services | 第29-32页 |
| Chapter III The Development of International Trade in Higher Education | 第32-47页 |
| ·The Overview of World Trade in Higher Education | 第32-40页 |
| ·The Overseas Consumption of Higher Education | 第34-37页 |
| ·The Market Characteristics of Trade in Higher Education | 第37-40页 |
| ·The Overview of Developed Countries' Higher Education Trade | 第40-47页 |
| ·Higher Education Trade in USA | 第41-42页 |
| ·Higher Education Trade in UK | 第42-43页 |
| ·Higher Education Trade in Australia | 第43-44页 |
| ·The Experiences Summary | 第44-47页 |
| Chapter IV The Development of Trade in Chinese Higher Education | 第47-65页 |
| ·Chinese Government's Commitments to Trade in Education Services | 第47-52页 |
| ·The Horizontal Commitments | 第47-48页 |
| ·The Specific Commitments | 第48-51页 |
| ·Other Issues | 第51页 |
| ·The Evaluations | 第51-52页 |
| ·The Higher Education Service Import in China | 第52-58页 |
| ·The Current Situation of Overseas Chinese Students | 第52-55页 |
| ·The Current Provision from Foreign Educational Resources | 第55-57页 |
| ·The Import of Foreign Experts | 第57-58页 |
| ·The Higher Education Service Export in China | 第58-65页 |
| ·The Situation of Foreign Students in China | 第58-63页 |
| ·The Current Condition of Chinese Universities "Going Out" | 第63-65页 |
| Chapter V The SWOT Analysis of Chinese Higher Education | 第65-80页 |
| ·The Strengths Analysis | 第65-69页 |
| ·The Attractiveness of Curriculums | 第65-66页 |
| ·The Low Tuition and Living Express | 第66-67页 |
| ·The Popularity of Chinese Language | 第67-68页 |
| ·The Proximity of Geography | 第68-69页 |
| ·The Advantage from Being Later-comers | 第69页 |
| ·The Weaknesses Analysis | 第69-74页 |
| ·Outmoded Educational Management Concept | 第69-70页 |
| ·Inadequate Governments' Support | 第70-71页 |
| ·Incomplete Governmental Management | 第71页 |
| ·Immature Educational Market | 第71-72页 |
| ·Imperfect Educational Resources | 第72-74页 |
| ·The Opportunities Analysis | 第74-76页 |
| ·The Threats Analysis | 第76-80页 |
| Chapter VI The Development Strategies for Trade in Chinese Higher Education | 第80-100页 |
| ·The Governmental Supportive Policies | 第80-85页 |
| ·Making Moderate Trade Policy | 第80-81页 |
| ·Establishing the Modern Education System | 第81-82页 |
| ·Restructuring the Administrative System | 第82-83页 |
| ·Perfecting the Law System | 第83-84页 |
| ·Strengthening the Supervision Management | 第84-85页 |
| ·The Universities' Development Strategies | 第85-95页 |
| ·The Market Exploration Strategies | 第85-87页 |
| ·The Product Development Strategies | 第87-91页 |
| ·The Distribution Strategies | 第91-92页 |
| ·The Pricing Strategies | 第92-93页 |
| ·The Promotion Strategies | 第93-95页 |
| ·The Education Brokage Agencies Development Strategies | 第95-100页 |
| ·Providing Good Services and Guaranteeing the Quality of Services | 第95-97页 |
| ·Paying Attention to the Customers' Satisfactory | 第97-98页 |
| ·Bringing Innovation to the Services | 第98-100页 |
| Chapter VII Conclusion | 第100-102页 |
| APPENDIX | 第102-103页 |
| REFERENCES | 第103-108页 |
| ACKNOWLEDGEMENT | 第108-109页 |
