| ABSTRACT | 第2-4页 |
| 摘要 | 第5-10页 |
| 1 Introduction | 第10-23页 |
| 1.1 Research background and views | 第10-12页 |
| 1.2 Literature Review | 第12-17页 |
| 1.3 The thesis's structure | 第17-18页 |
| 1.4 Research methodology | 第18-19页 |
| 1.5 Data collection | 第19-21页 |
| 1.6 Research objectives | 第21页 |
| 1.7 The point of innovation | 第21-23页 |
| 2. Analysis of Vietnam's leather and footwear export in European Unioncountries | 第23-50页 |
| 2.1 The overview of the EU leather and footwear industry | 第23-32页 |
| 2.1.1 Size of the EU footwear industry | 第23-27页 |
| 2.1.2 EU imports per product group | 第27-32页 |
| 2.2 The overview of the footwear and leather industry in the Vietnamese economy | 第32-43页 |
| 2.2.1 Sector structure and geographic locations | 第32-33页 |
| 2.2.2 Structure of leather and footwear industry by the type of enterprise | 第33-34页 |
| 2.2.3 Production | 第34-38页 |
| 2.2.4 Leather and Footwear Export Markets | 第38-43页 |
| 2.3 Analysis of the Vietnamese leather and footwear's export to the EU market | 第43-50页 |
| 2.3.1 Structure of export production | 第43-45页 |
| 2.3.2 The export market of leather and footwear | 第45-50页 |
| 3. Analysis of the challenges of the EU technical barriers to trade forVietnam's leather and footwear export | 第50-69页 |
| 3.1 Introduction of technical barriers to trade | 第50-54页 |
| 3.1.1 Concept and role of TBTs | 第50-51页 |
| 3.1.2 The types of TBTs | 第51-53页 |
| 3.1.3 The growing importance of TBTs in the multilateral trade context | 第53-54页 |
| 3.2 The provisions of the EU's leather and footwear imports | 第54-62页 |
| 3.2.1. Quality and standards for leather and footwear | 第54-56页 |
| 3.2.2 Trade-related environmental,social,health and safety issues | 第56-57页 |
| 3.2.3 Packaging,size marking and labelling | 第57-62页 |
| 3.3 The impacts of the EU technical barriers to Vietnamese leather and footwear export | 第62-65页 |
| 3.4 Case study on impacts of the export barriers to Vietnamese leather and footwear | 第65-69页 |
| 4. Recommendations | 第69-74页 |
| 4.1 For government | 第69-70页 |
| 4.1.1 Strengthening cross-national communication and negotiation to reduce TBT | 第69页 |
| 4.1.2 Strengthening macro-regulation,standarding and guiding industry to develop healthily | 第69-70页 |
| 4.1.3 Pushing international standard | 第70页 |
| 4.1.4 Strengthening cultivating talents | 第70页 |
| 4.2 For enterprises | 第70-74页 |
| 4.2.1 Improving export products' quality and ameliorating structure of export products | 第70-71页 |
| 4.2.2 Establishing Vietnamese own brands and increasing products' additional value | 第71页 |
| 4.2.3 Cultivating Vietnam's own technical talents | 第71页 |
| 4.2.4 Cultivating the specialists familiar with relevant laws and regulations about TBT | 第71-72页 |
| 4.2.5 Exploring new markets to stride TBT | 第72页 |
| 4.2.6 Abiding by the laws and regulations and managing the business with credit | 第72-74页 |
| 5. Summary and Conclusion | 第74-77页 |
| 5.1 Thesis summary of the findings | 第74-75页 |
| 5.2 Conclusions | 第75-77页 |
| Appendix:Checklist Export Barriers | 第77-79页 |
| References | 第79-83页 |
