| 中文摘要 | 第4-10页 |
| ABSTRACT | 第10-11页 |
| MAJOR ABBREVIATIONS AND ACRONYMS | 第18-19页 |
| CHAPTER 1:INTRODUCTION | 第19-53页 |
| 1.1 SIGNIFICANCE AND OBJECTIVE OF THE RESEARCH | 第19-21页 |
| 1.1.1 Origin of this research | 第19页 |
| 1.1.2 The scope of the term organic in this research | 第19页 |
| 1.1.3 Current Position of the Chinese Organic Sector in the World | 第19-21页 |
| 1.2 THE PROBLEM STATEMENT | 第21-23页 |
| 1.3 THE RESEARCH DESIGN | 第23-26页 |
| 1.3.1 Research objectives | 第23-24页 |
| 1.3.2 Research contents and questions | 第24-25页 |
| 1.3.3 Limitations of the study | 第25-26页 |
| 1.4 RESEARCH METHODOLOGY AND DATA COLLECTION METHODS | 第26-36页 |
| 1.4.1 Value chain approach | 第26-27页 |
| 1.4.2 Porter's Diamond model of competitive advantage | 第27-28页 |
| 1.4.3 Problem tree analysis | 第28-30页 |
| 1.4.4 Sequenced data validation and verification | 第30页 |
| 1.4.5 Secondary data collection methods | 第30页 |
| 1.4.6 Qualitative data collection methods and semi-structured interviews | 第30-36页 |
| 1.5 REVIEW OF RELEVANT THEORIES | 第36-41页 |
| 1.5.1 Game theory | 第36-37页 |
| 1.5.2 Market failure | 第37-38页 |
| 1.5.3 Pigovian tax and governmental failure | 第38页 |
| 1.5.4 Coase theorem | 第38-39页 |
| 1.5.5 Behaviour change theories | 第39-40页 |
| 1.5.6 Agriculture and food ethics | 第40-41页 |
| 1.6 LITERATURE REVIEW | 第41-53页 |
| 1.6.1 The potential benefits of organic agriculture on food safety issues in China | 第41-42页 |
| 1.6.2 The potential benefits of organic agriculture to Chinese rural development | 第42-44页 |
| 1.6.3 Potential benefits of organic agriculture to the environmental pollution causedby the conventional agriculture in China | 第44-46页 |
| 1.6.4 Development Path of the Chinese Organic Sector | 第46-50页 |
| 1.6.5 Comparison of the Chinese Organic Sector with Developed European OrganicSector | 第50-51页 |
| 1.6.6 Other related studies on Chinese organic agriculture | 第51页 |
| 1.6.7 Bamboo shoot production in China | 第51-53页 |
| CHAPTER 2:STRUCTURE-THE POLICY AND INSTITUTIONALENVIRONMENT OF THE CHINESE ORGANIC FOOD SECTOR | 第53-88页 |
| 2.1 POLICY FRAMEWORK OF CHINESE ORGANIC FOOD SECTOR | 第53-59页 |
| 2.2 EUROPEAN ORGANIC FOOD SUPPORT POLICIES | 第59页 |
| 2.3 LEGISLATIVE FRAMEWORK | 第59-68页 |
| 2.3.1 National regulations applied in the organic food sector | 第60页 |
| 2.3.2 Chinese National Organic Products Certification Programme | 第60-65页 |
| 2.3.3 Other international organic standards applied in China | 第65-67页 |
| 2.3.4 Ecological standards other than organic applied in China | 第67-68页 |
| 2.4 ROLES AND RESPONSIBILITIES IN THE INSTITUTIONAL FRAMEWORK | 第68-81页 |
| 2.4.1 Legislative authorities | 第69-74页 |
| 2.4.2 13th National People's Congress New Ministerial Level Changes | 第74-75页 |
| 2.4.3 Production control authorities | 第75-81页 |
| 2.5 COMPARISON OF EUROPEAN AND CHINESE ORGANIC INSTITUTIONAL FRAMEWORKAND POLICIES | 第81-84页 |
| 2.5.1 European Legislative Framework for Organic Agriculture | 第81-82页 |
| 2.5.2 Comparison of the European Organic Legislative Framework and ChineseOrganic Legislative Framework | 第82-84页 |
| 2.6 ORGANIC FARMING STRUCTURE IN CHINA | 第84-87页 |
| 2.6.1 Contracting farming model | 第84-86页 |
| 2.6.2 Organic farming cooperatives | 第86-87页 |
| 2.7 SUMMARY:INSTITUTIONAL ENVIRONMENT AND STRUCTURE THAT LIMIT ORGANICSECTOR DEVELOPMENT | 第87-88页 |
| CHAPTER 3: CAPACITY AND RESOURCE FACTORS AFFECTING THECOMPETIVENESS OF CHINESE ORGANIC SECTOR DEVELOPMENT | 第88-107页 |
| 3.1 INTRODUCTION | 第88页 |
| 3.2 PRODUCTION LEVEL KNOWLEDGE | 第88-91页 |
| 3.3 FINANCIAL AND LABOUR CAPACITY | 第91-93页 |
| 3.3.1 Financial capital | 第91-92页 |
| 3.3.2 Labour capacity | 第92-93页 |
| 3.4 MOTIVATION TO CONVERSION TO ORGANIC AGRICULTURE | 第93-99页 |
| 3.4.1 Conversion period | 第93-94页 |
| 3.4.2 Farmer's motivation to conversion to organic agriculture | 第94-97页 |
| 3.4.3 Processor's motivation to convert to organic production practices | 第97-99页 |
| 3.5 PUBLIC EXTENSION SERVICES FOR ORGANIC AGRICULTURE | 第99-103页 |
| 3.6 RESEARCH AND DEVELOPMENT IN ORGANIC SECTOR | 第103-105页 |
| 3.7 SUMMARY:CAPACITY AND RESOURCE FACTORS THAT LIMIT THE COMPETITIVENESSOF THE CHINESE ORGANIC SECTOR | 第105-107页 |
| CHAPTER 4:CONSUMER AND DEMAND FACTORS INFLUENCINGCHINA'S ORGANIC SECTOR DEVELOPMENT | 第107-116页 |
| 4.1 CONSUMER AWARENESS | 第107-109页 |
| 4.1.1 European Union Consumer Trust Building Process | 第109页 |
| 4.2 DEMAND FOR ORGANIC PRODUCTS | 第109-111页 |
| 4.2.1 Local demand for organic products | 第109-111页 |
| 4.2.2 International demand for Chinese organic products | 第111页 |
| 4.3 DISTRIBUTION CHANNELS AND TRACEABILITY | 第111-114页 |
| 4.3.1 E-commerce/direct marketing | 第114页 |
| 4.4 SUMMARY:CONSUMER AND DEMAND FACTORS LIMITING THE COMPETITIVENESS OFTHE CHINESE ORGANIC SECTOR | 第114-116页 |
| CHAPTER 5:RELATED AND SUPPORTED INDUSTRIES-SERVICESECTOR FACTORS AFFECTING THE ORGANIC VALUE CHAIN | 第116-127页 |
| 5.1 ORGANIC INPUT MARKET | 第116-117页 |
| 5.2 PRIVATE ADVISORY SERVICES | 第117-119页 |
| 5.3 PRODUCT TESTING | 第119-121页 |
| 5.4 CERTIFICATION | 第121-126页 |
| 5.4.1 Control bodies in China | 第121-123页 |
| 5.4.2 Organic Inspections | 第123-126页 |
| 5.5 SUMMARY:RELATED AND SUPPORTED SECTOR FACTORS LIMITING THECOMPETITIVENESS OF THE ORGANIC VALUE CHAIN | 第126-127页 |
| CHAPTER 6:CONCLUSIONS AND RECOMMENDATIONS | 第127-132页 |
| 6.1 CONCLUSIONS | 第127-129页 |
| 6.2 RECOMMENDATIONS | 第129-132页 |
| REFERENCES | 第132-145页 |
| ANNEXES | 第145-153页 |
| annex1 | 第145-148页 |
| annex2 | 第148-149页 |
| annex3 | 第149-150页 |
| annex4 | 第150-151页 |
| annex5 | 第151-152页 |
| annex6 Curriculum Vitae | 第152-153页 |
