| 摘要 | 第1-7页 |
| Abstract | 第7-9页 |
| List of tables and figures | 第9-10页 |
| List of abbreviations | 第10-11页 |
| 1 Introduction | 第11-14页 |
| ·Questions and Objective | 第11-13页 |
| ·Structure and methodology | 第13-14页 |
| 2 The German-Chinese economic relations | 第14-17页 |
| 3 The motives for an economic involvement in China | 第17-19页 |
| ·The Production conditions | 第18-19页 |
| ·Marketing oriented involvement | 第19页 |
| 4 German Small to Medium-sized enterprises | 第19-25页 |
| ·Characteristics and definition | 第20-21页 |
| ·Facts and Figures on German SME's: Overall and in the PR China | 第21-25页 |
| 5 Determining Factors and country specific peculiarities | 第25-51页 |
| ·The Chinese development since "Reform and Opening" | 第25-30页 |
| ·Topical key data on China | 第30-34页 |
| ·Urbanization and Migration | 第32-33页 |
| ·Household income and Consumption | 第33-34页 |
| ·The Political-economic framework | 第34-37页 |
| ·Labor market and wage costs | 第34-36页 |
| ·Joint Ventures and WFOE | 第36-37页 |
| ·The Legal framework | 第37-44页 |
| ·Business- and Trade law | 第37-38页 |
| ·Fiscal- and Tariff law | 第38-40页 |
| ·Focus: Intellectual property rights in China | 第40-44页 |
| ·The Chinese sociocultural framework | 第44-51页 |
| ·Chinese cultural peculiarities | 第45-47页 |
| ·Personalized Networking: Guanxi | 第47-49页 |
| ·Dignity and prestige: Mianzi | 第49-51页 |
| 6 The engagement of German SME's: Prospects and Ventures | 第51-52页 |
| ·The potential prospects for German SME's in China | 第51页 |
| ·The potential ventures for German SME's in China | 第51-52页 |
| 7 Course of action for risk abatement and profit maximization | 第52-58页 |
| ·Negotiations and affiliates | 第52-54页 |
| ·Choice of location | 第54-56页 |
| ·Intellectual Property Rights | 第56-57页 |
| ·Cultural knowledge | 第57-58页 |
| Conclusion | 第58-60页 |
| List of references | 第60-64页 |
| Internet resources | 第64-65页 |
