| Abstract | 第5页 |
| Acronyms | 第6-7页 |
| Content | 第7-9页 |
| List of Graphics | 第9-10页 |
| List of Tables | 第10-11页 |
| Introduction | 第11-18页 |
| I Background Discussion | 第11-13页 |
| II Research Objective and Question | 第13-14页 |
| III Literature Review | 第14-15页 |
| IV Methodology | 第15-17页 |
| V Innovation Point | 第17-18页 |
| Chapter1 Theoretical Background of China- Mexico Relation(Macías, 2012) | 第18-26页 |
| 1.1 1810 -1972 Early Relation and the Restructuring of the PRC | 第18-19页 |
| 1.2 1972-2000 “The Reunion” and the Chinese Opening Reform | 第19-21页 |
| 1.3 2000 – 2011 A New Twist in the Relation | 第21-24页 |
| 1.4 2012 And Thereafter, The Great Opportunity | 第24-26页 |
| Chapter2 The Characteristics of the Chinese Market | 第26-37页 |
| 2.1 Important Elements to Considerate About China | 第27-28页 |
| 2.2 The Raising of the Chinese Economy | 第28-29页 |
| 2.3 Market and Consumer Behavior | 第29-37页 |
| Chapter3 Business Culture in China: “Guanxi” | 第37-43页 |
| 3.1 Definition of “Guanxi” | 第37-38页 |
| 3.2 Importance of “Guanxi” | 第38-43页 |
| Chapter4 Cases of Study: Mexican Companies Investing in China | 第43-65页 |
| 4.1 Case Study 1: Grupo Industrial Bimbo S.A de C.V | 第43-51页 |
| 4.1.1 Bimbo Experienced Around the World and Investing in China | 第45-48页 |
| 4.1.2 Description of firm′s processes and products when entering into Chinese Market | 第48-50页 |
| 4.1.3 SWOT Analysis Grupo Bimbo | 第50-51页 |
| 4.2 Case Study 2: Grupo Modelo S.A.B de C.V | 第51-53页 |
| 4.3 Case of Study 3: Nemak | 第53-56页 |
| 4.3.1 Description of firm′s processes and products when entering into Chinese Market | 第55页 |
| 4.3.2 SWOT Analysis Nemak | 第55-56页 |
| 4.4 Case of Study 4: Maseca S.A. de C.V | 第56-61页 |
| 4.4.1 Grupo Gruma Expansion History | 第58-59页 |
| 4.4.2 Description of firm′s processes and products when entering into Chinese Market | 第59-60页 |
| 4.4.3 Analysis SWOT Grupo Maseca | 第60-61页 |
| 4.5 Case Study 5: Softek | 第61-65页 |
| 4.5.1 Softek Experience Around the World and Investing in China | 第62-63页 |
| 4.5.2 Description of firm′s processes and products when entering into Chinese Market | 第63页 |
| 4.5.3 SWOT Analysis Softek | 第63-65页 |
| Conclusion | 第65-70页 |
| References | 第70-72页 |
| Acknowledgement | 第72页 |
