| Abstract | 第1-4页 |
| 摘要 | 第4-7页 |
| 1 Introduction | 第7-12页 |
| ·Research background | 第7-9页 |
| ·Research objectives | 第9页 |
| ·Rationale and significance of the study | 第9-10页 |
| ·Theoretical significance | 第9页 |
| ·Realistic significance | 第9-10页 |
| ·Organization of the study | 第10-12页 |
| 2 Literature review | 第12-17页 |
| ·Historical overview of Memetics | 第12-15页 |
| ·Memetics research abroad | 第12-14页 |
| ·Memetics research domestically | 第14-15页 |
| ·Researches on western festivals and their influences | 第15-16页 |
| ·Originality of the author's research | 第16-17页 |
| 3 A Memetic Interpretation of Transmission of Festal Culture | 第17-37页 |
| ·Culture and cultural transmission | 第17-20页 |
| ·What is culture? | 第17-18页 |
| ·Characteristics of culture | 第18-19页 |
| ·Culture transmission | 第19-20页 |
| ·Carrier of culture transmission | 第20-24页 |
| ·Relationship between language and culture | 第20-21页 |
| ·Language as a carrier in transmission of festal culture | 第21-22页 |
| ·Meme transmission in western festivals | 第22-24页 |
| ·Means of transmission in western festivals:imitation | 第24-31页 |
| ·Definition of imitation | 第24-25页 |
| ·Imitation in Memetics | 第25-28页 |
| ·Memetic transmission of festal culture in structured society | 第28-31页 |
| ·Memetics explanations of the transmissional results | 第31-37页 |
| ·Meme adaptation | 第32-33页 |
| ·Meme selection | 第33-34页 |
| ·Strong memes:Christmas Day and Saint Valentine's Day | 第34-35页 |
| ·Weak memes:Fathers' Day and Mothers' Day | 第35-37页 |
| 4 Methodology and Data Collection | 第37-43页 |
| ·Brief introduction to the research | 第37页 |
| ·The research method | 第37页 |
| ·Research questions | 第37-38页 |
| ·Data collection | 第38-43页 |
| ·Pilot research | 第38-39页 |
| ·Formal questionnaires | 第39-41页 |
| ·Interviews | 第41-43页 |
| 5 Analyses and Findings | 第43-58页 |
| ·General statement | 第43-51页 |
| ·Analyses and findings from questionnaires | 第43-49页 |
| ·Analyses and findings from interviews | 第49-51页 |
| ·Findings from contrast between major western festivals and traditional Chinese festivals | 第51-57页 |
| ·Spring Festival vs. Christmas Day | 第51-53页 |
| ·Tanabata Festival vs. Saint Valentine's Day | 第53-55页 |
| ·Tomb-Sweeping Day vs. Halloween | 第55-57页 |
| ·Summary of analyses and findings | 第57-58页 |
| 6 Conclusion | 第58-63页 |
| ·Major findings and implications | 第58-60页 |
| ·Major findings | 第58-59页 |
| ·Implication to the significance of cultural connotation | 第59-60页 |
| ·Implication to protection and preservation of cultural heritage | 第60页 |
| ·Limitations and suggestions of the study | 第60-63页 |
| Bibliography | 第63-65页 |
| Acknowledgements | 第65-66页 |
| 攻读硕士学位期间发表的论文 | 第66-69页 |
| 附录1 | 第69-72页 |
