| 摘要 | 第1-12页 |
| ABSTRACT | 第12-18页 |
| CHAPTER Ⅰ INTRODUCTION | 第18-30页 |
| ·INTRODUCTION ON THE RESEARCH TOPIC | 第18-19页 |
| ·BASIC SITUATION AND CONCEPT OF CROSS CULTURAL TOURISM IN NEPAL | 第19-23页 |
| ·The Current Situation of Tourism in Nepal | 第19-23页 |
| ·Overview on the Concept of Cross Cultural Understanding for Sustainable Cultural Tourism in Lumbini, The Kingdom of Nepal | 第23页 |
| ·THE PURPOSES AND CONTENT OF THE STUDY | 第23-25页 |
| ·The Purposes of The Study | 第23-24页 |
| ·The Content of The Study | 第24-25页 |
| ·Concepts and Related Questions on The Selected Factors | 第25页 |
| ·METHODOLOGY AND THE STRUCTURE OF THE STUDY | 第25-29页 |
| ·Methodology | 第25-27页 |
| ·The Structure of The Study | 第27-29页 |
| ·THE SUMMARY OF THIS CHAPTER | 第29-30页 |
| CHAPTER Ⅱ LITERATURE REVIEW | 第30-56页 |
| ·INTRODUCTION | 第30页 |
| ·CONCEPTS AND THEORIES RELEVANT TO TOURISM | 第30-33页 |
| ·Concept and Theories of Tourism | 第30-31页 |
| ·Concept and Theories of Tourism System | 第31-33页 |
| ·CONCEPT AND THEORIES RELEVANT TO CROSS CULTURAL UNDERSTANDING | 第33-36页 |
| ·Concept and Overview of Cross Cultural Understanding | 第33-35页 |
| ·The Six Phases of Bennett’s Developmental Model | 第35-36页 |
| ·CONCEPT AND THEORIES RELEVANT TO TOURIST’S PERCEPTION | 第36-39页 |
| ·CONCEPTS AND THEORIES RELEVANT TO SUSTAINABLE CULTURAL TOURISM | 第39-45页 |
| ·Concept of Cultural Tourism | 第39-40页 |
| ·Categories of Cultural Tourist Attractions and Activities | 第40-43页 |
| ·Concept of Sustainable Cultural Tourism | 第43-45页 |
| ·CONCEPTS AND THEORIES RELEVANT TO TOURISM MARKETING | 第45-52页 |
| ·Concept and Theories Relevant to Tourist’s Personal Factors and Tourist Behavior | 第45页 |
| ·Characteristics Affecting Consumer Behavior | 第45-47页 |
| ·Concept and Theories Relevant of Decision Process | 第47-48页 |
| ·Concept and Theories Relevant of Marketing | 第48-52页 |
| ·RELEVANT RESEARCHES | 第52-55页 |
| ·Relevant Researches | 第52-54页 |
| ·Other Relevant Researches and Literatures | 第54-55页 |
| ·SUMMARY OF LITERATURE REVIEW | 第55-56页 |
| CHAPTER Ⅲ EMPIRICAL STUDY & RESEARCH METHOLOGY | 第56-66页 |
| ·INTRODUCTION | 第56页 |
| ·RESEARCH SCOPE | 第56-57页 |
| ·Scope of Area | 第56页 |
| ·Scope of Demography | 第56页 |
| ·Scope of Theme | 第56-57页 |
| ·HYPOTHESIS FORMULATION | 第57-58页 |
| ·Hypothesis 1 : | 第57页 |
| ·Hypothesis 2 : | 第57-58页 |
| ·RESEARCH METHODS | 第58-63页 |
| ·Data Collection Methods | 第58页 |
| ·Study Description and Research Instrument | 第58-60页 |
| ·The Pilot Study | 第60页 |
| ·Sample Selection | 第60-61页 |
| ·Data Collection | 第61-63页 |
| ·Data Analysis | 第63页 |
| ·CONCLUSION | 第63-66页 |
| CHAPTER Ⅳ FINDINGS | 第66-142页 |
| ·INTRODUCTION | 第66页 |
| ·RESEARCH FINDINGS | 第66-126页 |
| ·Demographic of Population | 第66-74页 |
| ·Tourist Behaviour | 第74-83页 |
| ·The Access to Information of Cultural Tourism | 第83-93页 |
| ·The Analysis of Factors that Influence Cross Cultural Tourist’s Perception to Understand Thai Culture in The Royal Thai Monastery Lumbini | 第93-107页 |
| ·The Analysis of Marketing Mix’s Factors that Influence Tourist’s Decision to Select Destination of Cultural Tourism in Lumbini, The Kingdom of Nepal | 第107-126页 |
| ·THE RESULT OF SUPPLY FACTOR ANALYSIS | 第126-130页 |
| ·The Summary of The Result of Supply Factor Analysis | 第127-130页 |
| ·THE RESULT OF FACE- TO-FACE INTERVIEW | 第130-133页 |
| ·The summary of The Result of Face-to-Face Interview | 第130-133页 |
| ·THE RESULT OF HYPOTHESIS TESTING | 第133-141页 |
| ·The Result of Hypothesis 1 | 第134-137页 |
| ·The Result of Hypothesis 2 | 第137-141页 |
| ·CONCLUSION | 第141-142页 |
| CHAPTER Ⅴ DISCUSSIONS CONCLUSION & RECOMMENDATIONS | 第142-154页 |
| ·INTRODUCTION | 第142页 |
| ·DISCUSSIONS | 第142-147页 |
| ·To Study the Important Level of Factors that Influence Cross Cultural Tourist’s Perception to Understand Thai Culture in The Royal Thai Monastery Lumbini; | 第142页 |
| ·To Examine The Factors that Influence Cross Cultural Tourist’s Perception to Understand Thai Culture in The Royal Thai Monastery Lumbini Compare by Tourist’s Personal Factors ; | 第142-143页 |
| ·To Determine The Factors Influencing Tourists’s Decision to Select Destination of Cultural Tourism in Lumbini, Nepal Compare by Tourist’s Personal Factors ; | 第143-144页 |
| ·Analysis Discussion | 第144-147页 |
| ·CONCLUSION | 第147-148页 |
| ·LIMITATION OF THE STUDY | 第148页 |
| ·RECOMMENDATIONS | 第148-154页 |
| ·Recommendations for Cross Cultural Understanding in The Royal Thai Monastery Lumbini | 第148-150页 |
| ·Recommendations for Sustainable Development on Cultural Tourism in Lumbini, The Kingdom of Nepal | 第150-152页 |
| ·Recommendations for Future Study | 第152-154页 |
| CHAPTER Ⅵ GENERAL CONCLUSIONS AND CONTRIBUTIONS | 第154-156页 |
| ·GENERAL CONCLUSIONS | 第154页 |
| ·RESEARCH CONTRIBUTIONS | 第154-156页 |
| Acknowledgements | 第156-158页 |
| References | 第158-172页 |
| Appendix | 第172-187页 |
| A. General information about this research in Chinese | 第172-174页 |
| B. General information of The Royal Thai Monastery Lumbini | 第174-176页 |
| C. Questionnaire | 第176-183页 |
| D. Interview List | 第183-185页 |
| E. Access to Information | 第185-187页 |
