| ABSTRACT | 第1-6页 |
| 摘 要 | 第6-7页 |
| CONTENTS | 第7-9页 |
| Chapter 1 Economic Globalization and Publishing | 第9-21页 |
| ·Economic globalization and publishing globalization | 第9-14页 |
| ·The impetus of the publishing globalization | 第14-17页 |
| ·The trend of the international publishing industry | 第17-21页 |
| Chapter 2 Analysis on Chinese Publishing Industry Actuality and Problems | 第21-44页 |
| ·The analysis on general external environment and publishing environment | 第21-29页 |
| ·The stagnation and inflation—Chinese publishing industry | 第29-44页 |
| Chapter 3 The Reconstruction of Chinese Publishing Industry | 第44-56页 |
| ·The origin, status and principle of Chinese publishing mdustry | 第44-51页 |
| ·The establishment of publishing groups wimesses the development of Chinese publishing grouplization | 第51-56页 |
| Chapter 4 The Cooperation of Chinese Publishing Group with the Foreign Counterparts | 第56-75页 |
| ·Foreign policies in Chinese publishing industry | 第56-57页 |
| ·The cooperation of Chinese publishing group with the foreign counterparts | 第57-65页 |
| ·The impact of foreign investment in publishing industry under the WTO commitment | 第65-75页 |
| Chapter 5 The Countermeasure of Chinese Publishing Industry under the Circumstances of Publishing Globalization | 第75-85页 |
| ·To do publishing from the point of globalization | 第75-78页 |
| ·Foster and perfect the market system | 第78-80页 |
| ·Regional division and union and the amend of publishing entironment | 第80-82页 |
| ·Pay attention to the construction on industry chain and value chain of the publishing groups | 第82页 |
| ·Enlarge the export scale of Chinese book copyright, encourage book export | 第82-83页 |
| ·For the great impact of the modern information technology on the publishing management and marketing | 第83-85页 |
| REFERENCES | 第85-87页 |
| ACKNOWLEDGEMENT | 第87-88页 |
| 东北财经大学研究生学位论文原创性声明 | 第88页 |
| 东北财经大学研究生学位论文使用授权书 | 第88页 |
