ACKNOWLEDGEMENTS | 第5-6页 |
内容摘要 | 第6-7页 |
ABSTRACT | 第7-8页 |
Chapter 1 Introduction | 第13-17页 |
1.1 Research Background | 第13-14页 |
1.2 Research Significance | 第14-16页 |
1.2.1 Theoretical Significance | 第14-15页 |
1.2.2 Pragmatical Importance | 第15-16页 |
1.3 Writing Frame & Study Methods | 第16-17页 |
Chapter 2 Literature Review | 第17-32页 |
2.1 Literature Review on Cultural Trade | 第17-26页 |
2.1.1 Cultural Industry Definitions | 第17-21页 |
2.1.2 Research of China's Culture Industry | 第21-24页 |
2.1.3 Research of South Korea's Culture Industry | 第24-25页 |
2.1.4 Literature Review on Cultural Trade | 第25-26页 |
2.2 Literature Review on Cultural Trade Theories | 第26-31页 |
2.2.1 Theory of Comparative Advantage | 第26-29页 |
2.2.2 Theory of Demand Preference Similarity | 第29-30页 |
2.2.3 Theory of Economies of Scale | 第30-31页 |
2.3 Comments on the Current Research | 第31-32页 |
Chapter 3 Analysis on Cultural Trade Development of China and South Korea | 第32-50页 |
3.1 Analysis on Cultural Industry Development of China and South Korea | 第32-37页 |
3.1.1 The Development Course of the Two Countries' Cultural Industry | 第32-35页 |
3.1.2 The Current Situations of the Two Countries' Cultural Industry | 第35-37页 |
3.2 Analysis on Cultural Trade Development of China and South Korea | 第37-47页 |
3.2.1 Profile Analysis of China and South Korea's Cultural Trade | 第37-39页 |
3.2.2 Value Added Analysis of China and South Korea's Cultural Trade | 第39-44页 |
3.2.3 Characteristic Analysis of China and South Korea's Cultural Trade | 第44-47页 |
3.3 Competitiveness Analysis on China and South Korea Cultural Trade Competence | 第47-50页 |
3.3.1 Comparison on Export Market Share | 第47-48页 |
3.3.2 Comparison on Trade Competitiveness Index(TC) | 第48页 |
3.3.3 Comparison on Revealed Comparative Advantage Index(RCA) | 第48-50页 |
Chapter 4 Existing Problems of China's Cultural Trade | 第50-57页 |
4.1 Problems Existing in China's Cultural Trade | 第50-52页 |
4.1.1 Small proportion of China's Cultural Trade in the World Market | 第50-51页 |
4.1.2 Less Innovation in China's Cultural Industry | 第51页 |
4.1.3 Low Added Value of China's Cultural Trade | 第51-52页 |
4.2 Elements Restraining the Development of China's Cultural Trade | 第52-57页 |
4.2.1 Narrow conception on Culture Trade | 第52-53页 |
4.2.2 Inefficient Planning and Management on Cultural Industry and CulturalTrade | 第53-55页 |
4.2.3 Insufficient Competitive Cultural Products and Brands | 第55-57页 |
Chapter 5 Development Implications of China's Cultural Trade | 第57-60页 |
5.1 Fostering prosperity of cultural industry | 第57页 |
5.2 Establishing Worldwide Strategy for Cultural Trade | 第57-58页 |
5.3 Developing products based on cultural roots | 第58-60页 |
Conclusion | 第60-61页 |
References | 第61-63页 |