Abstract | 第4-5页 |
Detailed summary | 第6-11页 |
Chapter 1 Introduction | 第11-25页 |
1.1 Background of the Study | 第11-14页 |
1.2 Objective and Significance of the Study | 第14-15页 |
1.2.1 Objective of the Study | 第14-15页 |
1.2.2 Significance of the Study | 第15页 |
1.3 Literature Review | 第15-23页 |
1.4 Data and methodology | 第23-25页 |
Chapter 2 Current status of E -commerce market in China and Russia | 第25-58页 |
2.1 Russian E-commerce market | 第25-38页 |
2.1.1 Overview of the E -commerce market in Russia | 第25-32页 |
2.1.2 Problems of development E -commerce in Russia | 第32-35页 |
2.1.3 Market trends and Prospects for the development of E -commerce inRussia | 第35-38页 |
2.2 China’s E-commerce market | 第38-43页 |
2.2.1 E-commerce market in China | 第38-39页 |
2.2.2 Factors of success for E -commerce in China | 第39-41页 |
2.2.3 Business Strategies of Taobao’s E-commerce | 第41-43页 |
2.3 SWOT analysis of E -commerce market in China and Russia | 第43-57页 |
2.3.1 SWOT Analysis of Taobao.com | 第43-48页 |
2.3.2 SWOT Analysis of Ulmart.ru | 第48-51页 |
2.3.3 Using an experience of Chinese internet companies in developmentof Russian E-commerce market | 第51-57页 |
2.4 Summary | 第57-58页 |
Chapter 3 Empirical and regression analysis of E-commerce marketbetween Russia and China | 第58-69页 |
3.1 Empirical analysis | 第58-63页 |
3.1.1 Empirical analysis of common factors influencing on the growth ofE-commerce market in Russia and China | 第58-61页 |
3.1.2 Empirical analysis of the differences between E -commerce market inRussia and China | 第61-63页 |
3.2 Regression analysis | 第63-68页 |
3.2.1 Bu ilding of regression models | 第63-66页 |
3.2.2 Results of the regression models | 第66-68页 |
3.3 Summary | 第68-69页 |
Chapter 4 Recommendations to ensure the gro wth of E-commercedevelopment in Russia | 第69-76页 |
4.1 Recommendations on using an experience of Chinese internet companiesin development of Russian E -commerce market | 第69-72页 |
4.1.1 Investments in logistics infrastructure | 第69页 |
4.1.2 Building of E -commerce export platform | 第69-70页 |
4.1.3 Government support | 第70页 |
4.1.4 T echnologies and strategies | 第70-72页 |
4.2 Recommendations to enterprises and companies | 第72页 |
4.3 Recommendations to the government | 第72-73页 |
4.4 Prospects for the development of E -commerce in Russia | 第73-74页 |
4.5 Summary | 第74-76页 |
Conclusion | 第76-78页 |
References | 第78-80页 |
Appendix | 第80-82页 |
Acknowledgements | 第82页 |