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中俄电子商务市场对比分析

Abstract第4-5页
Detailed summary第6-11页
Chapter 1 Introduction第11-25页
    1.1 Background of the Study第11-14页
    1.2 Objective and Significance of the Study第14-15页
        1.2.1 Objective of the Study第14-15页
        1.2.2 Significance of the Study第15页
    1.3 Literature Review第15-23页
    1.4 Data and methodology第23-25页
Chapter 2 Current status of E -commerce market in China and Russia第25-58页
    2.1 Russian E-commerce market第25-38页
        2.1.1 Overview of the E -commerce market in Russia第25-32页
        2.1.2 Problems of development E -commerce in Russia第32-35页
        2.1.3 Market trends and Prospects for the development of E -commerce inRussia第35-38页
    2.2 China’s E-commerce market第38-43页
        2.2.1 E-commerce market in China第38-39页
        2.2.2 Factors of success for E -commerce in China第39-41页
        2.2.3 Business Strategies of Taobao’s E-commerce第41-43页
    2.3 SWOT analysis of E -commerce market in China and Russia第43-57页
        2.3.1 SWOT Analysis of Taobao.com第43-48页
        2.3.2 SWOT Analysis of Ulmart.ru第48-51页
        2.3.3 Using an experience of Chinese internet companies in developmentof Russian E-commerce market第51-57页
    2.4 Summary第57-58页
Chapter 3 Empirical and regression analysis of E-commerce marketbetween Russia and China第58-69页
    3.1 Empirical analysis第58-63页
        3.1.1 Empirical analysis of common factors influencing on the growth ofE-commerce market in Russia and China第58-61页
        3.1.2 Empirical analysis of the differences between E -commerce market inRussia and China第61-63页
    3.2 Regression analysis第63-68页
        3.2.1 Bu ilding of regression models第63-66页
        3.2.2 Results of the regression models第66-68页
    3.3 Summary第68-69页
Chapter 4 Recommendations to ensure the gro wth of E-commercedevelopment in Russia第69-76页
    4.1 Recommendations on using an experience of Chinese internet companiesin development of Russian E -commerce market第69-72页
        4.1.1 Investments in logistics infrastructure第69页
        4.1.2 Building of E -commerce export platform第69-70页
        4.1.3 Government support第70页
        4.1.4 T echnologies and strategies第70-72页
    4.2 Recommendations to enterprises and companies第72页
    4.3 Recommendations to the government第72-73页
    4.4 Prospects for the development of E -commerce in Russia第73-74页
    4.5 Summary第74-76页
Conclusion第76-78页
References第78-80页
Appendix第80-82页
Acknowledgements第82页

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