| Chapter One Introduction | 第1-12页 |
| ·Background | 第8-9页 |
| ·Research Rationale | 第9-10页 |
| ·Significance of the research | 第10-11页 |
| ·Organization of the Thesis | 第11-12页 |
| Chapter Two Literature Review | 第12-21页 |
| ·Cultural Theories | 第12-14页 |
| ·Theory on Diffusion of Innovation | 第14-18页 |
| ·Innovation | 第14-15页 |
| ·Communication Channels | 第15-16页 |
| ·Time | 第16-18页 |
| ·Social System | 第18页 |
| ·An Overview of Studies on Cultural Influence on Diffusion of Innovation | 第18-21页 |
| Chapter Three Research Methodology | 第21-34页 |
| ·Operational Definitions | 第21-22页 |
| ·Hypotheses Generalization | 第22-27页 |
| ·The First Hypothesis | 第23-24页 |
| ·The Second Hypothesis | 第24-25页 |
| ·The Third Hypothesis | 第25-27页 |
| ·Research Plan and Data Collection | 第27-33页 |
| ·Research Plan | 第27-32页 |
| ·Preliminary Results | 第32-33页 |
| ·Case Verification | 第33-34页 |
| Chapter Four Data Analysis and Research Results | 第34-59页 |
| ·Quantitative Analysis of Survey Data | 第34-48页 |
| ·Analysis of Data From Question 1 to Question 5 | 第34-38页 |
| ·Analysis of Data From Question 6 to Question 10 | 第38-43页 |
| ·Analysis of Data From Question 11 to Question 15 | 第43-48页 |
| ·Case Analysis | 第48-59页 |
| ·Presentation and Analysis of Case 1 | 第48-51页 |
| ·Presentation and Analysis of Case 2 | 第51-53页 |
| ·Presentation and Analysis of Case 3 | 第53-59页 |
| Chapter Five Conclusions and Suggestions | 第59-66页 |
| ·Conclusions of the Thesis | 第59-61页 |
| ·Influence of non-Cultural Factors on Diffusion Process | 第61-62页 |
| ·Significance and Contribution of the Research | 第62-64页 |
| ·Proved Causal Relationship Between Culture and Innovativeness | 第62-63页 |
| ·Suggestions for Market-Entry Strategy | 第63-64页 |
| ·Limitations of the Research | 第64页 |
| ·Future Research Suggestions | 第64-66页 |
| Bibliography | 第66-68页 |
| Appendix | 第68-71页 |
